Recruitment Marketing Panel Discussion with Video Summary

Recruitment Marketing is the strategies and tactics an organization uses to find, attract, engage and nurture talent before they apply for a job. Most successful companies recognize that they are only as good as their top employees, and will prioritize seeking out the crème de la crème for their corporation. At the 2016 World Talent Forum some of the most brilliant minds and experts from renowned international companies provided key insight into their strategies. The “Recruitment Marketing” panel discussion tackled this subject. Here is just a fragment of their tactical advice.



1. It´s not the company that chooses the talent, it´s vice versa.

Timothy Khoo-Jones works as the Global Head of Recruiting for SoundCloud Berlin, as he states “finding the future of music.” Timothy deeply believes it is vital to approach talents and ask the right questions.


2. Think quality, not quantity.

Paul Maxin worked 7 years as a Resourcing Leader at PwC & now setting new roots at Zalando as VP Talent Acquisition. Paul likes to take a different approach that has worked very successfully for him.

Think about it, you’re not going to go fishing in a freshwater pond for rare deep sea saltwater fish. The same can be said about potential talents. Do your research, find out where they thrive, and start fishing!



3. Make friends rather than enemies.

Martin Burns went from 90s tech, to start ups, and today works as a Strategic Consulting Leader for HireClix. His top recommendation is:    

Even the biggest companies can lose potential clients if treated impolitely. Remember, it’s a small world. You never know who the rejected hire knows or who he will become someday. Better to make friends, rather than enemies.

Last years 2016 World Talent Forum gave an abundance of knowledge from brilliant minds coming from top international companies. IntraWorlds was honored to host such insightful speakers and we send out a BIG THANKS to them! We look forward to seeing you again!


You’ve now had a taste of Recruitment Marketing tactics but that was just the tip of the iceberg! Want more? Then learn more about IntraWorlds Engage Solutions & the benefits that come with it. Remember companies are only as good as their top employees so with features such as candidate profiling, talent network, candidate nurturing, smart job matching & more why not find out more about solutions that can bring out the best candidates for your corporation!


Stay with us as we will release more blog post about Recruitment Marketing!



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