Together with IntraWorlds, ABB implemented a global alumni platform to keep in touch with its former employees and generate rehires as well as job referrals. ABB is one of the largest engineering companies in the world having operations in around 100 countries with more than 135,000 employees and reported global revenue of $35.5 billion.
Alumni Management at ABB
In the interview, Sarah Dovlo (Head of HR Marketing Europe & Switzerland),gives us insights on how the engineering company, ABB, uses the IntraWorlds | Alumni solution to stay in touch with their former employees. Sarah also tells how the IntraWorlds platform differentiates from business networks like LinkedIn and how the platform supports their objectives to rehire alumni and refer jobs.
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Sarah Dovlo, Head of HR Marketing Europe & Switzerland at ABB, starts off the interview saying that at first alumni put their focus on their new job instead of staying in contact with their former employer. Sarah follows up saying that after some time passes, alumni come back and seek to reconnect. Moreover, she says they appreciate having an on-demand site where they receive personalized information.
As a next step, Sarah defines the focus of their alumni program:
- Boomerang Hires: Talent Acquisition partners get access to the talent pools from the alumni platform in order to see who is relevant for rehires and contact them directly by reaching out through IntraWorlds. The ABB Alumni Program is invite only, so they are able to make it exclusive for high performers.
- Job Referrals: ABB is using the IntraWorlds Alumni platform to broadcast open requisitions in hopes that through the alumni network, the positions will be referred to friends and colleagues of those alumni who are in the program.
In addition, Sarah gives us the reasons why ABB decided to implement a new solution rather than try using a private group on LinkedIn because “with the IntraWorlds platform, we’re able to build interfaces to our existing systems and to our career portal.” In addition, the solution’s flexibility and branding options allowed her to create a consistent brand experience for alumni in the IntraWorlds portal.
Beyond all the benefits ABB will get for the business, alumni also benefit from the alumni platform. With the IntraWorlds Alumni platform, former employees have a one-stop shop to get up to speed with interesting updates, news, etc. Another benefit is that ABB Alumni can get in touch with each other and network via the platform or attend their yearly events. ABB also offers their alumni easy ways to come back to the company, whenever they’re interested.
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